Linen shirt: why does it last more than 10 years? (unlike cotton)

jules guyon
  What to remember — A Norman linen shirt lasts 10 years or more — Linen is 2x more resistant to wear than cotton — It does not deform, pill,...

Does linen really scratch? The truth about the comfort of Normandy linen

jules guyon
Key takeaways — Low-quality linen is scratchy. High-quality Normandy linen is not. — The longer the fibers, the softer the fabric — Normandy linen gets softer with each wash —...

Why does linen naturally neutralize odors?

jules guyon
            Key takeaways     — Polyester traps odor-causing bacteria     — Linen is naturally antibacterial — odors don't linger     — A...

Linen – Why Linen Is the Most Breathable Fabric

jules guyon
What to remember — Linen is 3x more breathable than cotton, 10x more than polyester — Its hollow fibers allow air to circulate naturally — You stay cool from 9...

Normandy Flax: The Exceptional French Fiber

jules guyon
What you need to know — Normandy produces 80% of the world's textile linen — Longer, softer, more durable fibers than any imported linen — Cultivated without irrigation, without GMOs...